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OUR MISSION

Embedded Executive Leadership for Companies That Need to Accelerate Growth

Prairie Son Consulting provides embedded fractional C-suite leadership for companies facing growth, execution, capital, or transition challenges. We step in as operators, align teams, make decisions, and drive measurable outcomes without the cost or delay of a full-time executive hire.

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Gain leadership from FlexExecs without full time overhead.

We embed experienced executives into your business to identify what’s blocking growth and fix it. No handoffs. No layered teams. No strategy without execution. We own outcomes.

Fractional CMO

Leads senior marketing across positioning, go-to-market, and pipeline growth. Owns the full growth function — strategy, team, and execution. Delivers measurable revenue impact, not just messaging.

Fractional CRO

Takes control of the revenue engine across sales, marketing, and operations. Owns commercial alignment and removes friction between teams. Delivers predictable, measurable growth.

 

Fractional COO

Drives execution discipline and operating cadence across the business. Owns cross-functional alignment so priorities move cleanly through the organization. Delivers scale without operational drag.

Fractional CEO

Steps in at critical inflection points — transitions, growth phases, or moments of uncertainty. Owns alignment between vision, board expectations, and day-to-day execution. Delivers a stabilized business moving forward with confidence.

Fractional Strategy Lead

Pressure-tests the business model and clarifies what matters now. Owns the hard questions leadership needs answered before committing to a direction. Delivers confident decisions in moments of change or growth.

Embedded Executive Leadership for Companies That Need to Accelerate Growth
SERVICES

ENGAGEMENT MODEL

EMBEDDED EXECUTIVE LEADERSHIP

We step in as CMO, COO, CRO, CDO, CHRO, CFO, or CEO to take ownership of critical functions and drive outcomes.

  • Lead teams and functions

  • Make decisions

  • Own performance

OPERATIONS AND LEADERSHIP ALIGNMENT

We install execution discipline across the business so decisions move and teams stay aligned.

  • Clarify ownership

  • Improve speed of execution

  • Eliminate internal friction

GROWTH CONSTRAINT RESOLUTION

We identify what is actually slowing growth and fix it.

  • Isolate revenue leaks

  • Remove bottlenecks

  • Align priorities to what drives results

CAPITAL STRATEGY AND INVESTOR READINESS

We position your business to raise capital with clarity and confidence.

  • Strengthen your growth story

  • Align financials, metrics & milestones

  • Prepare leadership for investor conversations and diligence

GO TO MARKET & REVENUE ALIGNMENT

We connect strategy, sales, marketing, and operations into one system that produces consistent results.

  • Align pipeline to revenue

  • Improve conversion and efficiency

  • Remove friction across teams

BUSINESS MODEL & STRATEGIC DIRECTION

We pressure test your business model and define the direction required for sustainable growth.

  • Validate positioning and market fit

  • Prioritize where to focus and where to stop

  • Align strategy to real market opportunity

LATEST CASE STUDY

How a Growth-Stage Company Broke Through Stalled Revenue

Results in 6–9 months

2.5x

increase in qualified pipeline

40%

improvement in close rate

25%

reduction in sales cycle

3x

increase in inbound leads

35%

lower cost per lead

First enterprise deals closed

$8M

capital raise supported

Positioned for strategic acquisition discussions

Client
Healthcare Tech and SaaS

Situation: A founder-led company with strong product-market fit but no scalable growth engine.

  • Revenue inconsistent and founder-dependent

  • Weak positioning in a crowded market

  • Marketing spend with no clear ROI

  • Sales process unstructured and reactive

  • Preparing for a capital raise with no clear story

What they needed

Executive-level leadership without adding full-time overhead

PSC Approach

Fractional CMO and revenue leadership embedded into the business

  • Repositioned the company around a clear, differentiated value narrative

  • Built a focused go-to-market strategy aligned to ideal customers

  • Implemented a structured sales pipeline and qualification process

  • Launched targeted inbound and outbound programs

  • Established weekly operating cadence with KPI accountability

  • Rebuilt messaging, website, and investor narrative

PRAIRIE SON CONSULTING

We are a global strategic group of fractional (FlexExecs) that embed experienced executives into your business to fix what is slowing growth.

Prairie Son Consulting is a group of operators, not advisors. We step in as fractional C-suite leaders across startups, SMBs, and established companies that need to move faster and execute with precision.

You gain the right leadership at the right time, aligned to your priorities, your growth stage, and your need for results.

 

Companies do not stall because of a lack of ideas. They stall when leadership, strategy, and execution fall out of sync.

That creates:

  • Slow decisions

  • Leaking revenue

  • Inefficient growth

  • Teams working in silos

That is what we fix.

We have built, scaled, and led companies across industries. We are brought in by founders, CEOs, and boards when progress slows and accountability is missing.

We take ownership.
We make decisions.
We drive execution.

Strategy and execution operate together in one model.

You do not need more advice.
You need experienced leadership.

We work with companies facing real constraints:

  • Growth has stalled or become unpredictable

  • Teams are executing but not aligned

  • Hiring a full-time executive is too slow or too expensive

  • You are preparing for funding, scale, or exit

  • Strategy exists but execution breaks down

How we fix it:

  • Embedded C-suite leadership that takes ownership of outcomes

  • Alignment of strategy, execution, and teams

  • Clear go-to-market tied directly to revenue performance

  • Founder and leadership alignment to remove decision friction

  • Investor-ready positioning, metrics, and narrative

  • Business model pressure testing and prioritization

  • StraTactical execution, strategy tied directly to delivery

 

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ABOUT US

WE HAVE DIFFERENCE MAKERS
WITHIN OUR STRENGTHS

We're your partner for helping you grow from the NOW to the NEXT - bridging the gap between their current state and the next stage of growth, execution, and measurable success.

100+
YEARS EXPERIENCE

100%
Client Retention

10+
INDUSTRY INNOVATIONS

GLOBAL LEADERSHIP RANCH HANDS

We are experienced executives embedded into companies at critical moments.

We bring leadership, alignment, and execution together under one model to accelerate growth and deliver results.

We are not an external layer. We operate inside your business as partners.

Erik Hawkinson

ERIK HAWKINSON

ERIK HAWKINSON

PSC Founder

CEO | CMO |COO | CRO

Creative Problem Solver In Business Acceleration & Commercialization. Scaling Revenue for Market Impact.

307 314 9124

Erik@prairiesonconsulting.com

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Dina Rey

DINA REY

DINA REY

C-Suite Performance Partner

CMO | CDO

Award winning strategic designer  and digital expert across the healthcare industries. 

  • LinkedIn
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Steve McAdams

Steve McAdams

C-Suite Performance Partner
CFO | CSO


Engineering and Architecture CFO | Financial Strategist | Mergers & Acquisitions Advisor

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Natasha Giordano

NATASHA GIORDANO

NATASHA GIORDANO

PSC Executive Operating Partner

CEO | COO | CRO

5X Biopharma CEO | Board Director | Strategic Advisor | 2X FDA Approvals |Commercialization |Capital Strategy Transformation

973-219-1840

natasha@prairiesonconsulting.com

  • LinkedIn
Patrick Retif

PATRICK RETIF

PATRICK RETIF

C-Suite Performance Partner

CIO

 

​​Biotech & Life Sciences | Commercial IT Systems · Data & Analytics | 15+ Rare Disease & Commercial Launches

  • LinkedIn
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Andrew Jaeger

Andrew Jaeger

Market Intelligence Partner


Healthcare technology executive experience scaling SaaS companies, leading enterprise growth, & building strategic partnerships across healthcare

  • LinkedIn
Heather Frahm

HEATHER FRAHM

HEATHER FRAHM

C-Suite Performance Partner

CEO | CMO 

Investor | Scaling Growth-Stage Companies

  • LinkedIn
Jim Lefevere

JIM LEFEVERE

JIM LEFEVERE

C-Suite Performance Partner

CMO | CCO | CRO

 

24-Year Roche Leader | MedTech & Healthtech | Commercial Clarity | Commercialization | AI-Driven GTM | $127M ROI |

  • LinkedIn

PROGRESS COMES FROM THE INTELLIGENT USE OF EXPERIENCE

- Cowboy Elbert Hubbard -

MOUNTAINS OF VERTICALS

Our verticals are now expanding and our talent is growing with each success.

HEALTHCARE/LIFESCIENCES

ARCHITECTURE/ENGINEERING

CONSUMER PACKAGE GOODS

PHARMACEUTICALS

TECHNOLOGY/AI

MANUFACTURERS

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CLIENTS

 CLIENTS
Trusted by companies across growth stages and industries

CONTACT US

CONTACT
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